How and why iOS and Mac devs should use the iTunes Affiliate Link Program

Posted: June 21st, 2011 | Author: | Filed under: Business, iOS Development, iPad, Mac App Store | Comments Off on How and why iOS and Mac devs should use the iTunes Affiliate Link Program

Taking a small departure here from the usual content  of this blog, I wanted to write a bit about the iTunes Affiliate Link Program and explain how and why iOS/Mac developers selling apps in the App Stores should be using it as part of their marketing and analytics toolbox.

With the iTunes Affiliate Link program, you link visitors into the iTunes Store with a special affiliate link, and then receive 5% of all iTunes store sales for that visitor in the next 72 hours (unless they come back in through a different affiliate, of course).

An extra 5% on sales probably sounds like a decent selling point already, but it’s actually not the most important thing the affiliate program offers.  The affiliate program also enables you to collect additional metrics about iTunes Store sales, filling a gap left by Apple’s reporting which tells you how many sales you’ve made, but not where they’re coming from.

The affiliate program can tell you how many visitors are clicking through to your app pages in the app store, where they’re coming from and how much they end up purchasing.  Here are some of the interesting things we’ve learned from using the App Store Affiliate program:

  • a decent number of visitors click through our purchase link into the app store
  • relatively few of those visitors actually buy the app–not a surprise perhaps
  • many of those visitors do go on to buy other things from the app store (other notetaking apps?!)
  • some ad networks are great at delivering tons of site traffic, but almost never ever convert to sales
  • other networks are more modest in the visitors they deliver, but are much more effective in actually selling apps

Links into the app store can be customized with different tags for different traffic sources to help identify which sources are driving traffic to your apps in the App Stores.  Though the program doesn’t give exact sales information, it does tell you which traffic sources are driving visitors to the store and whether those visitors end up making purchases.

So while there are limitations on the information the program offers you, it still provides an extra level of valuable data on visitors coming to your site and viewing your apps in the app store.  The iTunes Affiliate Link Program should be part of every iOS or Mac developer’s analytics toolkit.  For more information, check out Apple’s page on the program or visit LinkShare directly.

CourseNotes now available for the Mac!

Posted: March 31st, 2011 | Author: | Filed under: CourseNotes App, Mac, Mac App Store | 1 Comment »

We are excited to announce that CourseNotes for Mac has officially been released and is available for download in the Mac App Store!  The app is available in the Education category and is currently being featured in the “New and Noteworthy” section!

Like the iPad app, CourseNotes for Mac will help you stay organized by arranging notes by subject and note session, letting you quickly find notes from a particular class meeting.  The ability to search notes made it’s way into the Mac app as well, but the Mac app adds to it with a new “saved search” feature. In this feature search terms are added to a list for quick reference, which makes finding commonly referenced content quick and easy. Rounding out the Mac app is the new unified ToDo list.  The list displays all upcoming and past due ToDo items, letting you track all of your important dates, events and deadlines in one simplified view.

But, there is one more thing! The best feature found in the new Mac app is the note syncing capabilities. Now you can sync data from your iPad directly to your Mac.  CourseNotes supports wireless syncing between Macs and iPads so that that you can take notes on the go with the iPad, then sync up with CourseNotes for Mac at home for editing, review, printing and backup.  Give it a try!

Check it out in the Mac App Store!